After last Monday’s debut in CLIC2C® technology of Direction Publishing House S.A. with AdBusiness weekly magazine, today Direction S.A., has released All Star Basket weekly magazine –the only Basketball magazine in Greece- with CLIC2C®.

As of today basketball fans will be able not only to read their favorite magazine but also download relevant content for free in their mobile devices, using CLIC2C® app.

Content may vary from edition to edition such as videos, instant win promos, coupons, wallpapers, ringtones, etc. All Star Basket is able now to offer more to its readers for the same price!

CLIC2C® is a revolutionary, international and multi-awarded “print to web” mobile application. It links the print world to the web through the smart use of mobile phones thus engaging the user in surprising exclusive content. It is 100% measurable through a backend platform and provides detailed statistical data with geo-location. It is invisible, does not require any changes to the print, does not require any “print real estate” from the magazine or newspaper and also is open to the social Media, linking the user’s content to facebook, twitter and his address list!

Downloading CLIC2C® is easy and free and it works with more than 500 known devices of the mobile market.