AdBusiness magazine of Direction Publishing S.A., enters the era of “Enriched print Media” using cutting-edge application CLIC2C®, making its “premiere” on the cover of the June 13th issue.

More specifically, readers can scan, using their mobile phones, the "enriched” photo of the cover, and can watch the new 'summer' campaign of Fix beer, created by Ashley and Holmes Advertising, starring three well known Greek actors from TV series “50-50”.

CLIC2C® is an innovative, international, award-winning mobile app that connects the world of printed communication with the web, through mobile devices, bringing live, all forms of printed content.  To exploit the CLIC2C®application, a mobile phone user should first download the free app, via the mobile browser at http://m.clic2c.gr or refer to the relevant app store, then turn the application on, focus on the "enhanced photograph” and get the audiovisual content.

Users can also share the content on facebook, twitter or via their address list!