STAFF Jeans enters dynamically in the "Enriched Media" era using the innovative mobile application CLIC2C, communicating its entire new collection.

Readers can now look for STAFF Jeans print ad created by Lowe Athens, in various Greek magazines, download CLIC2C and enjoy STAFF Jeans new collection on their mobile devices.

This is a "digital" first for STAFF Jeans, and the Greek fashion market as for the first time a minimal image campaign print ad can actually offer so much more to the readers who can easily access all different pictures of the new collection of STAFF Jeans, using their mobile phones.

"It is extremely important today to have different innovative ways of communication between the brand and the end customer. We begin this month with CLIC2C; offering the opportunity to our customers to be able to watch the entire new collection right on their mobile devices, share it with friends in facebook and twitter or through their address list and so much more to come. CLIC2C is an innovative and important marketing tool for us, providing information and entertainment at no additional cost to the user while giving an undoubted added value to our brand”, notes STAFF Jeans Marketing & Communications Director, Mr. Theodore Stathopoulos. "