Golden Eggs enter dynamically in the "Enriched Media" era offering interactive product packaging.

For the festive season of Easter consumers can find in all Greek super markets, the special Golden Eggs Easter packages. They contain ready-painted eggs according to local tradition and beautiful on pack pictures of children favourite Disney heroes, as well as customize packages with the colours and logos of Panathinaikos and AEK football teams, and of course… rich audiovisual content thanks to CLIC2C!
This is a "digital" first for Golden Eggs, and actually for the Greek market as for the very first time product packaging interact directly to end consumers who are able to access, using their mobile phones, videos and photos of Disney heroes as well as interesting audiovisual material of their favourite football team.

"It is extremely important to offer innovations to consumers. Golden Eggs, a leading company in Greece in the respective industry, offers consumers embedded product packs with live entertainment, maximizing their experience from the brand! CLIC2C mobile platform is an important vehicle for us, which respects the character of the layout of our packaging, giving them in the same time real added value with digital content, "says Mr. Panayiotis Skourtis, Managing Director of the Golden Eggs Company