The latest Audi campaign in Greece shows he stunning new Audi A1. It does so thanks to CLIC2C®. The ad can be seen in publications such as Athens Voice, LIFO, the Greek version of People or the free newspaper Metro. From the print ad, users can CLIC2C® and download music, screensavers, exclusive videos and participate in sweepstakes or watch the premiere of the Audi A1 ad starring Justin Timberlake.

This way Audi relies on the interactivity of their print campaigns as a way to add value to those users interested in their products and thus increase the profit without losing any real state in the ad.

A user accessing the Audi A1 video featuring Justin Timberlake.