Men’s monthly HOMME magazine and FORD present with an interactive and innovative way all technological innovations of the new FOCUS - using CLIC2C® technology.

A reader can go over HOMME’s special section for the new FORD Focus, which was released just yesterday, and can be navigated using a mobile phone, in a specially designed "interactive" content!

HOMME magazine is entering the new era of "Enriched Media" using the innovative CLIC2C® application. This is a "digital" first in the Greek publishing community, as for the first time, a large magazine published by a listed organization incorporates innovative CLIC2C® technology for the presentation of its content.

"It is extremely important to offer more and more to the readers. HOMME magazine, from day 1 of the initial launch wanted always to give innovative ideas in publishing. At the beginning of 2011, we took the innovative decision to start circulate HOMME as a supplement magazine in two very big newspapers apart of our usual selling points at the kiosks. Following this, we now move forward with our partnership with CLIC2C®. We envision offering our readers the opportunity to get more interactive content than one can read through our magazine, thus maximizing their experience by reading it. CLIC2C® is a key vehicle for us, which respects the character of the magazine, adding a new competitive advantage and an added value to it, the digital content, "says Mr. Fotis Tsimelas, Director of Homme magazine.

CLIC2C® is an innovative, international, award-winning mobile app that connects the print world, to the mobile web. To get the application one has only to download it for free from the device’s relevant app store or via mobile browser to http://m.clic2c.gr and then open it and scan the interactive image on the magazine to get the content. It is a very easy two step procedure.