Ηistoric Greek newspaper, Eleftherotypia, has been recently republished with a unique and innovative feature: it uses a content reader app companion; CLIC2C.
Eleftherotypia is now the 1^st daily interactive newspaper in Greece. Fast River, Greek partner of CLIC2C®, trained Eleftherotypia’s designers and multimedia personnel and created the necessary CMS in order for the whole project to run and be supported properly on a daily basis.
Readers using their mobile devices can scan images appearing in various sections of the newspaper and its inserted magazines and be “navigated” to tailor made, optimized contents. In the political or financial news section readers can get additional information, watch videos or even see more pictures and live updates regarding the article they are reading, no matter if the newspaper was published several hours ago. In the cultural section, readers can watch trailers, videos of theatre plays, award ceremonies and other events or even interviews of famous stars. In the sports section, they can watch additional videos of sports games, interviews of athletes or special remarks brought by sports journalists. Moreover, readers have the opportunity to post their opinions on what they have read on the paper!

Collagen Power, Greek leader in the liquid collagen supplements sector, promotes its product Collagen Pro-Active, through interactive print advertisements, using CLIC2C® app.

Fast River worked for both the digitalization and the interactivity of print ads that are hosted in numerous Greek magazines and newspapers featuring Sophia Paschalis, a famous trainer.

Readers scan the ads using CLIC2C® or text2c “COLLAGEN” and then are “navigated” to a tailor made landing page. There they can watch the tv spot of the product, read useful information regarding Collagen Pro-Active, find in an interactive map any of the 1.500 selling points of the product all over Greece or even locate the nearest one. Finally, readers have the opportunity to buy the product online via Collagen’s optimized mobile payment site and connect to its’ Facebook page.

New Age Advertising, created a series of leaflets for the products of Compo Hellas, the hub office of COMPO GmbH & Co, global leader in the market of innovative, high-tech, professional fertilizers. The leaflets are distributed to Compo shopping points, all over Greece.

Fast River has transformed these leaflets to interactive ones using digital watermarking and the CLIC2C® platform. Every consumer with a smart phone or tablet can scan the front page of these leaflets using CLIC2C® app and can be “navigated” to a tailor made landing page where he can see a video about the innovative product “Duratec” and “shuffle” all the leaflets of Compo Hellas listed there per category.

Then, they can share the content with their friends and followers in Facebook and Twitter or even email it. Moreover, Fast River provides to Compo Hellas all statistics and metrics of this campaign (click-troughs, unique users, exact geo-location, brand and model of mobile device used, top 5 devices and most used software –iOs or Android)!

Stathis Pavlakos, Agronomist Product Manager of Compo Hellas, stated that “it’s the first time that our brand can directly reach final consumers – farmers, and explain further regarding the way of use of our products without having to see them by person. Now, with the help of CLIC2C® we managed to be the first in our sector who made the product leaflets innovative and interactive!”

Alma Obregón, Spain’s cupcake queen, and CLIC2C ® team up to delight pastry lovers with an innovative method to discover the secret recipes and learn how to make the perfect cupcake.
Explore Alma Obregon’s book to find the cupcake you crave enjoy exclusive interactive content such as videos, pictures and freebies using the free- CLIC2C ® smartphone app.

Alma Obregón gives you the tips to make your very own stunning cupcakes. Inside the pages of this book you will find 50 original recipes for both classic – vanilla, chocolate, red velvet – and innovative – chocolate with churros, sangria, sugar free, gluten-free vanilla- cupcakes.
CLIC2C® will bring Alma to your kitchen so you can follow her step-by-step instructions, she will advise you on what are the best kitchenware to use, as well as the inside tips and tricks to astonish your guests with the most spectacular decorations.

The first edition has been sold out the very same day it went on sale. This book is an instant bestseller!

Weber Shandwick, a leading public relations firm, planned and developed for Nestlé’s branch in Greece, the world’s leading nutrition, health and wellness company, a leaflet for its product, Nescafe Professional, having as main theme “Step by Step, grain by grain… everything for coffee”. The leaflet is distributed to Nescafe’s main dealers.

Fast River with CLIC2C® app worked for both the digitalization and the interactivity of the leaflet. Every dealer-reader with a smart phone or tablet can scan the leaflet using CLIC2C® and “navigate” to a tailor made landing page. This landing page gives the opportunity to dealers to read some very important details about coffee, to see a video for the history of coffee, to connect to Nestlé’s official page in Facebook and Twitter and to contact with the company.
Nestlé through CLIC2C® app also provides Nescafe affiliated 1.000 bars and cafes with unique offers which are updated regularly. This is not a simple leaflet but an important marketing and sales tool as well!

DeAgostini Greece, the hub office of DeAgostini SE Europe, published the first interactive magazine in the Romanian market for the launch of its new banknotes collection mag using both CLIC2C® app and the services of Fast River.

Every reader with a smart phone or tablet can scan specific images of the magazine using CLIC2C® app and “navigate” to a tailor made landing page. This landing page gives the opportunity to readers to access photos of coins and banknotes of the collection, save them or even print some of them. Readers can also share them with their friends and followers in Facebook and Twitter or even email them to their email contacts. Moreover readers can see the TV commercial aired in Romania. DeAgostiniI through CLIC2C® also provides users with the opportunity to win unique gifts and to subscribe to the collection by following simple steps.

Vassilis Kostopoulos, Product Manager of DeAGOSTINI Greece, said that “during this difficult period for publishing industry, CLIC2C® app and its outstanding technology gives added value to printed material and helps each brand develop a unique relationship with its readers; CLIC2C® will become a must in this industry. In comparison to online media, printed magazines and newspapers lack of the wow factor, something that readers request and CLIC2C® can offer. The results of the campaign are impressive especially if we take under consideration researches in the Romanian market showing that only 8,4% of mobile phone users own a smartphone. CLIC2C® can really take traditional media one step further and contribute to a new way of engagement between the brand and its clients”.

Mindshare, the Greek branch of the multinational Media agency, was awarded with the “Hermes Bronze Award” during this year’s Advertising Awards Ceremony, in Athens.
Hermes Awards annual ceremony rewards creativity for the Greek PR, Advertising and production agencies and is regarded as the industry’s most significant event.

Mindshare was awarded, amongst other prizes, in the category of Hermes Media/ Press with Ford Focus project “Start more than a car”; a creative print project that combined interactivity and audiovisual content. The high artistic quality inlet that was especially designed for the purposes of the promotion of the new Ford Focus and was placed within the pages of HOMME Magazine, promoted with a unique, imaginative and fully interactive way the technological features of the car.

More particular, the car was placed in different points within a futuristic environment. The readers could scan with their smart phones or tablets the different images of the car, through using CLIC2C®. Each image navigated the readers to different audiovisual content that was displayed to their screens.

The scanning of the images was made feasible with the help of “multiple watermarking”, so as each one of the images of the same inlet lead to a different content. Most importantly, the images were placed in the same advertising spread page, without spoiling the aesthetics of the publication at all, as CLIC2C® is totally invisible! Through the use of CLIC2C® readers had the choice to share the content with their friends and family, through social media.

Click the link, in order to see the video of the project that won the “Hermes Bronze Award”: http://www.youtube.com/watch?v=c3i0ZyeaGcA

Fame, a sports marketing & brand activation agency, planned and developed for Athenian Brewery, the leader beer producer and trader in Greece, an “on location promotional campaign”, having as main motto “Don’t worry… BEER HAPPY”.
That is if someone orders a bottle of Heineken, Amstel Premium Pilsner, Fischer, Sol, Mcfarland or Erdinger, enjoys one more bottle for free! The project takes place daily, except weekends, between 18.00 – 22.00, until July, in a significant number of café-bars in Athens and suburbs.

Point of sale materials (posters, table tents and external stands) have been placed in every BEER HAPPY point for the purposes of this campaign which is also supported by on-line media.

Fast River with CLIC2C®app worked for both the digitalization of all the Pop materials as well as their transformation into interactive. Every visitor with a smart phone or tablet can scan the printed materials using CLIC2C® and “navigate” to all the surrounding BEERHAPPY points on Google map. CLIC2C® gives also the opportunity to the users to share their location in facebook and twitter or even to invite their friends to join one of the BEER HAPPY points.
Cheers!