New Age advertising and Fast River create a series of interactive leaflets with the use of CLIC2C®
New Age Advertising, created a series of leaflets for the products of Compo Hellas, the hub office of COMPO GmbH & Co, global leader in the market of innovative, high-tech, professional fertilizers. The leaflets are distributed to Compo shopping points, all over Greece.
Fast River has transformed these leaflets to interactive ones using digital watermarking and the CLIC2C® platform. Every consumer with a smart phone or tablet can scan the front page of these leaflets using CLIC2C® app and can be “navigated” to a tailor made landing page where he can see a video about the innovative product “Duratec” and “shuffle” all the leaflets of Compo Hellas listed there per category.
Then, they can share the content with their friends and followers in Facebook and Twitter or even email it. Moreover, Fast River provides to Compo Hellas all statistics and metrics of this campaign (click-troughs, unique users, exact geo-location, brand and model of mobile device used, top 5 devices and most used software –iOs or Android)!
Stathis Pavlakos, Agronomist Product Manager of Compo Hellas, stated that “it’s the first time that our brand can directly reach final consumers – farmers, and explain further regarding the way of use of our products without having to see them by person. Now, with the help of CLIC2C® we managed to be the first in our sector who made the product leaflets innovative and interactive!”
